Job Description

About Totally Bamboo

Totally Bamboo is a leading designer and manufacturer of specialty housewares products headquartered in Escondido, California. We designed and launched the world’s first bamboo cutting board over 25 years ago and have continued that tradition of innovation in bamboo and wood products for the home. We proudly create sustainable housewares products that complement mealtimes and social gatherings for families around the world.

Job Summary

Reporting to the VP of Marketing, this position will be responsible for scaling our ecommerce revenue through strategic paid media, SEM and third-party marketplace advertising. Your expertise in performance marketing will directly impact our bottom line, driving measurable ROI and customer acquisition across platforms like Amazon, Walmart and Meta. The ideal candidate will have a demonstrated history of accelerating online sales growth for a CPG brand. This individual should be creative-minded and data-driven to maximize our digital marketing efforts.

Duties and Responsibilities

• Develop and execute paid social media strategies across Meta and other platforms, collaborating with other Marketing team members and third-party content creators to test and optimize ad performance.
• Launch, manage and optimize paid SEM. Partner with the team to refine and execute SEO strategy, leveraging keyword research and content optimization to enhance search rankings.
• Manage advertising efforts across all third-party ecommerce platforms, including Amazon Seller Central, Walmart Seller Center and Target.com. Optimize existing campaigns and conduct regular testing to launch new and improved strategies.
• Collaborate with the VP of Marketing to establish performance marketing goals. Regularly report on related KPIs and provide recommendations for improving performance.
• Assist with other duties in support of Marketing Department needs, as determined by the VP of Marketing.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business or a related field required
• 5+ years’ experience with demonstrated results in driving ecommerce sales; Shopify experience preferred
• Depth of experience with paid social media, particularly within Meta, including developing, testing and optimizing campaigns
• Experience in managing and optimizing paid search engine marketing, particularly Google AdWords
• Experience in managing $1M+ in annual spend in Amazon Advertising with a demonstrated ability to maintain RoAS goals; experience with Walmart Advertising and Target Advertising platforms a plus
• Creative thinker with strong problem solving and decision-making skills
• Excellent analytical skills and a drive to optimize performance on spend across all platforms

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