Ecommerce and Digital Marketing Manager
Key member of the digital marketing team, Ecommerce and Digital Marketing Manager works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He/she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company’s online presence.
Key Responsibilities
· Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort.
· Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
· Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
· Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
· Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
· Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
· Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
· Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
· Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.
Key Requirements
· Bachelor’s degree in business, marketing, data analytics, or a related field.
· Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts
· Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
· Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels
· Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
· Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.
· Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
· Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
· Experience with A/B testing, and experimentation methodologies is a plus.
· Strong interpersonal skills and proven ability to network and build relationships.
· Strong critical thinking skills to assess client needs and propose effective solutions.
· Self-motivated and able to work independently.
We will set up the new hire for success by having him/her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization.
Blinds To Go, Inc., is the leading and retailer and manufacturer of custom-made blinds and shades in North America. At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand including the in-store experience and shop-at-home experience.
Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state/province, and local laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Blinds To Go. Building a great company…one person at a time.
Job Title: Software Engineer (Scala) Location: San Jose, CA 95110 Duration: 5 months Contract Type: W2 only Pay Rate: $87.11/Hour Duties: Design, develop, and maintain scalable, distributed applications using Scala. Implement low-latency, high-performance...
...seeking a HIGHLY motivated and results-driven digital marketing intern with strong communication skills who will thrive in a fast-paced... ...improve campaigns. Reporting and search engine optimization (SEO). and much, much, more Required Education/Experience:...
...implementations. Maintain accurate records of work performed, issues, and resolutions using the company's ticketing system. Provide remote support and troubleshooting for users working from home or in the field. Train and mentor junior support technicians as needed....
...attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and...
...We are looking for an Office Assistant for top pet retailer hybrid in Plantation, FL! Top pet retailer is hiring an HR Office Assistant, responsible for triaging tasks assigned to the Team Member Services team at the company in their Plantation, FL office. The ideal candidate...