Ecommerce and Digital Marketing Manager
Key member of the digital marketing team, Ecommerce and Digital Marketing Manager works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He/she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company’s online presence.
Key Responsibilities
· Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort.
· Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
· Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
· Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
· Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
· Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
· Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
· Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
· Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.
Key Requirements
· Bachelor’s degree in business, marketing, data analytics, or a related field.
· Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts
· Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
· Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels
· Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
· Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.
· Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
· Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
· Experience with A/B testing, and experimentation methodologies is a plus.
· Strong interpersonal skills and proven ability to network and build relationships.
· Strong critical thinking skills to assess client needs and propose effective solutions.
· Self-motivated and able to work independently.
We will set up the new hire for success by having him/her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization.
Blinds To Go, Inc., is the leading and retailer and manufacturer of custom-made blinds and shades in North America. At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand including the in-store experience and shop-at-home experience.
Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state/province, and local laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Blinds To Go. Building a great company…one person at a time.
...Description Citypoint Group is seeking a passionate Entry-Level Junior Video Editor to join our team in the Real Estate/Mortgage industry. In this FULL_TIME role, you will have the opportunity to work REMOTE, contributing to the creation of engaging video content that...
...Trustpoint.One is excited to partner with an Am Law 100 law firm in their search for a Public Relations Analyst in their NYC office. This hybrid role will join the firm's marketing and communications team and will play a key role in business development initiatives. Successful...
...least 4 years of experience in the US military with a Mechanical/Electrical MOS * Diesel technicians, heavy equipment mechanics, aircraft technicians... ...based and classroom training (to include training on forklift repair, if you can bring a solid Mechanical background...
...academic performance, attendance, and social acclimation; reports on all elements of scholar development by holding regular parent-teacher conferences. Updates job knowledge by attending faculty meetings; participating in educational opportunities; reading professional...
...Are you a licensed Massage Therapist with a passion for wellness and exceptional customer service? Join our team in the Fort Lauderdale area! We are looking for dedicated, hard-working professionals to provide quality massage therapy while enjoying flexible hours and competitive...