Job Description

***Candidates applying must be able to commute to or relocate to Newport, Rhode Island***

BedJet is a growing sleep technology brand based in the beautiful ocean front destination city of Newport, Rhode Island. We design and manufacture innovative, differentiated and highly engineered consumer products for bedrooms that improve comfort and sleep. Current product lineup includes the worlds #1 best-selling and highest consumer rated cooling, warming and sweat drying climate comfort system just for beds, and the world’s thinnest and most compact motion adjustable bed frame technology.

BedJet was founded as a digitally native ecommerce DTC company and has grown every year since first shipping product in 2015. The company is now selling in over 40 countries, including USA, Canada, EU, UK and Australia. The company maintains all functions critical to ecommerce DTC sales success with an experienced in-house team, with little dependence on outside agencies. This in-house team supports all digital media production including video, website development and management, all social media and PPC advertising and all influencer/affiliate programs.

Until the first half of 2024, company sales were primarily online via BedJet.com and Amazon. In 2024 the company launched a multi-year initiative to transition into omni-channel sales, with a focus on growth via resellers and brick-and-mortar retailers. The product was most recently successfully launched in Best Buy stores in mid-November 2024.

The company attributes its success to 1) best in class uniquely engineered products which meaningfully improve sleep and quality of life at an affordable price, and that are easily differentiated by the consumer; 2) a world-class customer brand experience resulting in a very high net promoter score and 3) outstanding sales, marketing, and advertising expertise in the DTC space.

BedJet is a profitable business that was privately held by the Founder until January of 2024, when private equity investors were invited to take on a majority interest in the company. The Founder continues to maintain a large equity position and has served as CEO, CMO and CTO since company launch. As BedJet moves into its next chapter of growth, the Founder/CEO is looking for an experienced and energetic chief marketing officer (CMO) to continue the massively successful revenue trajectory of the company. At BedJet, every employee has an equity stake in the company and the CMO position would be no exception. The Founder and PE investors are oriented on building enterprise value with the goal of achieving a liquidity event for all shareholders, including employees, in the next 3 to 4 years.

At BedJet, the CMO is directly responsible for revenue and will lead the strategic direction and execution of all marketing initiatives. The CMO will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies, and significantly impact our organization's growth trajectory. It is expected that the CMO will be both a team leader and substantial individual contributor. This is not a remote work opportunity.

The CMO is directly responsible for revenue and will lead the strategic direction and execution of all marketing initiatives. The CMO will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies, and significantly impact our organization’s growth trajectory. It is expected that the CMO will be both a team leader and substantial individual contributor.

KEY RESPONSIBILITIES

• The overarching objective is the creation of enterprise value and earnings growth.
• Lead and mentor an existing team of ecommerce marketing professionals, providing guidance, feedback and support to drive sales growth and excellence in marketing execution.
• Develop and implement new revenue growth initiatives utilizing ecommerce and traditional marketing and sales methods.
• Lead the company into untapped marketing channels or audiences that can provide incremental revenue expansion at attractive customer acquisition costs.
• Train and grow the marketing team in areas previously not explored.
• Significantly expand the company’s omnichannel revenue mix with new and existing brick-and-mortar retailers, online resellers, and other wholesale opportunities.
• Drive efficiency in customer acquisition costs.
• Develop and manage ecommerce marketing budgets with highly effective resource allocation.
• Curate pricing strategies that maximize profitability while remaining competitive in the marketplace.
• Expand the company’s influencer and affiliate marketing capabilities.
• Oversee the creation of captivating marketing collaterals, including digital and non-digital content, ads and videos, retail displays, etc.
• Collaborate with different teams, including product development and operations to ensure a seamless alignment and execution of marketing initiatives.
• Develop and manage brand positioning and strategy across the various channel opportunities.
• Monitor and analyze market trends, consumer insights, data analytics, and competitor activities to identify growth opportunities and maintain a competitive edge.
• Act as a brand ambassador, representing the company’s values and maintaining consistent brand identity across all touchpoints.

Qualifications

• A bachelor’s degree in business administration, marketing, or an equivalent field.
• Strongly prefer candidates with 10 years of experience as a marketing officer or an equivalent senior marketing leadership role at a profitable ecommerce, omnichannel growth company selling high initial order value consumer products.
• Preference is for candidates to have a demonstrated track record at companies operating at greater than $30M revenue, or have a demonstrated track record of growing a smaller company by at least $20M in revenue.
• Solid experience in consumer brand management and marketing, including building comprehensive pricing and promotion plans across multiple channels, and strategies for brand development (website, value proposition, messaging, positioning, etc.)
• Proven track record of developing, managing, and executing wide-ranging marketing campaigns across B2C verticals in the ecommerce space and B2B channels while making a profit.
• Strongly prefer candidates with a proven track record in omni-channel marketing efforts that include expansion into brick and mortar big box retail and/or brick and mortar specialty retail.
• Deep experience with Shopify and Amazon ecommerce platforms.
• Deep experience with PPC and social media advertising platforms, marketing automation tools and analytics platforms (examples: Google Ads, Meta, Ads, Reddit Ads, Tik Tok Ads, Klaviyo, Attentive, TripleWhale, Hotjar, Google Analytics).
• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.

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