Job Description

Position : Marketing Specialist

Reports to : Director of Marketing

FLSA Status : Non-Exempt

Environment: In-person

Job Description

We are looking for a dynamic and creative Marketing Specialist to join our team! This role supports the marketing department in executing daily tasks and developing strategies to drive brand awareness and customer engagement. The ideal candidate will have a passion for storytelling, data-driven decision-making, and executing impactful marketing campaigns.

Responsibilities

• Collaborates with category management and operations teams to develop branding messages and promotions
• Manage content, promotions, and updates for the company mobile app to ensure a seamless and engaging user experience
• Develop and create marketing materials, point-of-sale graphics, and ensure brand guidelines are met
• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
• Analyze sales and marketing metrics
• Ensure overall marketing strategy direction aligns with business goals
• Research market and competition to identify new opportunities
• Generate innovative ideas to promote BellStores brand and increase loyalty transactions
• Ensure brand alignment to increase brand awareness and equity
• Monitor and manage social media content
• Manage customer feedback across various platforms
• Support Store Operations team with new construction, remodels and grand openings

Required Skills/Abilities

• Well-organized and detail oriented
• Exceptional communication and writing skills
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, e-mail, social media, etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Ads, etc.)
• Commercial awareness partnered with a creative mind

Education/Experience

• BS or BA in Marketing, Communications or equivalent is required
• Proven experience as marketing specialist or similar role

Physical Requirements

• Must be able to lift up to 40 lbs at times
• Prolonged periods of sitting at a desk and working on a computer

Supervisory Responsibility : This position has no supervisory responsibilities.

Work Environment:  This job operates in a professional office environment at our home office in Massillon, Ohio.

Position Type/ Expected Hours of work:  This is a full-time position consisting of 40 hours per week. Days and hours of work are typically Monday through Friday, but position may require work responsibilities outside of normal business hours. 

Physical Requirements:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, use hands to handle or feel and reach hands and arms. Employee must be able to lift up to 40 pounds occasionally. 

Travel:  This position will require traveling to stores on an as needed basis, which may include overnight stays.

Other Duties:  Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice. 

Job Tags

Similar Jobs