Job Description

Position: Lead Generation Specialist

Location: Raleigh, NC

Pay: $60k to $65k/year (depending on experience)

Experience: 2+ years of experience in lead generation, sales development, or business development.

Type: Full-time; Direct Hire

Greene Resources is seeking a Lead Generation Specialist to join a growing and dynamic team!

Job Description:

Lead Generation & Prospecting

• Research and identify potential clients across industries that require security services, including corporate offices, property management, manufacturing, logistics, construction sites, healthcare facilities, and more.
• Generate qualified leads using platforms such as ZoomInfo, Sales Navigator, LinkedIn, Salesforce, and social media to create email campaigns and other marketing materials.
• Utilize market research, data mining, and prospecting tools to build a pipeline of target clients.

Lead Qualification & Nurturing

• Conduct market research to identify and target potential clients based on specific industries and geographic locations.
• Qualify leads by determining their need for security guard services.
• Nurture leads through consistent follow-ups, marketing campaigns, and tailored information about security solutions.

Collaboration with Sales & Marketing

• Work closely with the sales team to hand off qualified leads and ensure a smooth transition into the sales process.
• Provide valuable insights to refine sales strategies and marketing messaging for targeting key industries.
• Collaborate with marketing on lead generation campaigns, including SEO, PPC, content marketing, and participation in security industry events.

Data Management & Reporting

• Maintain accurate records of leads and interactions using CRM tools like Salesforce, ZoomInfo, LinkedIn, and Sales Navigator.
• Track and analyze lead conversion rates, outreach effectiveness, and the performance of lead generation campaigns.
• Provide weekly/monthly reports to management on lead generation progress and suggest areas for improvement.

Position Requirements:

• Strong organizational and time management skills.
• Knowledge of security service offerings, compliance requirements, and industry trends is a plus.
• Proficiency in CRM systems.

Greene Resources is part of Array Corporation , the leading technology-enabled workforce solutions company whose mission is to fix how labor is bought, sold and delivered to enable universal access to the American Dream.

We are proud to be an Equal Employment Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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